The Rule of Seven is a foundational marketing principle stating that a potential client needs to see or hear your message at least seven times before they act. This doesn’t mean you’re doing something wrong—most likely, you just haven’t communicated enough. Posting about your services once or twice simply won’t cut it in today’s busy, information-overloaded world. Your target audience needs repeated exposure to your message before they remember you and decide to take action.
Read MoreUpcoming doula retreats for the rest of 2024 and into 2025. Come away with me and work on your doula business!
Read MoreAs a doula, turning inquiries into clients can feel pretty overwhelming. However, with insights from my 14 years as a postpartum doula, and hundreds of client interviews, I’m here to help you master the process.
Let’s dive into how you can take an inquiry and turn it into a hired client.
Read MoreYou want to create digital courses and products for your doula business, but WHERE do you host them? Here’s an overview of the most popular choices.
Read MoreIf you’re a doula who is asked to have a table at a baby fair, here are some tips for getting the most out of the experience.
Read MoreHere are five ways doulas can celebrate World Doula Week.
Read MoreDoula Website Templates make it easy to get your doula business online
Read MoreYou need a doula logo to represent your doula services, but it can be hard to find something that you feel like sums up your entire business in a small image. Get my top three tips for choosing your doula logo.
Read MoreYes, it is possible to be a postpartum doula who only works during the day.
Read MoreThere’s nothing better than that feeling when you get your first inquiries about your doula services.
But…then what?
What are the questions to ask a potential doula client when they call or fill out the form on your website?
As a Doula Business Coach, I see five common mistakes that new doulas tend to make. In this post, I’m sharing what they are and how you can avoid them.
Read MoreWhat does a postpartum doula salary look like? How much do postpartum doulas earn? I break it down for you here.
Read MoreLearn what’s in my postpartum doula bag. This post has all the postpartum doula bag essentials you need.
Read MoreHere’s three tax deductions that doulas do not tend to take full advantage of.
Read MoreAre you curious about certifying as a Sleep Consultant as a way to grow your postpartum doula business?
Read MoreHere’s 5 tips to help you collaborate with other doulas in your community. While it can be tempting to think you have to compete with the other doulas in your area, it’s better to collaborate. Collaborating with other doulas in my community has been one of the best ways to get more clients and grow my doula business.
YAY! You have an interview with a potential client…but wait! What questions do you ask?
Read MoreLearn how to become a Sleep Consultant so that you can gently help babies and parents get more sleep AND boost your income as a doula.
Read MoreHere’s the list of photos you can use to promote your postpartum doula services.
Read MoreGet a sneak peek inside my postpartum doula bag.
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