My Doula Village
My Doula Village is a community that helps doulas grow their business by teaching marketing techniques, providing mentorship, group accountability and positive support
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My doula village…
You’ve built a doula business that takes care of families. Isn’t it about time that it takes care of you, too?
You have inquiries.
You get referrals.
You love this work.
But you’re secretly wondering how long you can keep going like this, even though this work is your calling.
Called or not, back-to-back weekends away from home, long hours, and the stress of being on-call...
Of course, it takes a toll on you and makes you second-guess everything.
How can you sustain this?
What about your family?
Will you ever really be able to vacation again without the stress that you might let a client down at such an important time?
You’ve tried reaching out for help locally, but you’re not getting the guidance you need. And you’re definitely at a point where you’re ready to make some
strategic decisions.
If you feel:
✔ the way you’re running your business right now is not sustainable like you’re carrying the weight of the world on your shoulders
✔ guilty that you’re missing moments with your family because you’re committed to serving your clients to the best of your ability
✔ overwhelmed with all the options and areas you could focus on to grow
✔ like you are getting in your own way
✔ and you just wish you knew exactly what steps to take (and what should be on your checklist) so you can really shift things now
Then you need to know:
EXPERT BUSINESS STRATEGY (THAT’S DOULA-SPECIFIC) WILL CHANGE YOUR DOULA BUSINESS AND LIFE FOR THE BETTER.
That’s why I created:
My Doula Village:
The Membership and Community for The Doula Who is Making Her Calling Sustainable and Saying YES to More Flexibility In Her Life.
You’re holding space for families, but who’s holding space for YOU?
My Doula Village is THE place for the driven doula who knows that she’s meant to thrive and run a profitable, impact-driven business in her community.
Inside, You Get:
+ Direct access to The Doula Darcy, an expert business and marketing strategist (for
doulas!) who can help you map out and implement your best growth path.
+ A robust library of trainings to help you stand out, raise your standards, restructure your business, market yourself well, and more! (This library is like THE NETFLIX, for Doulas!)
+ Invaluable support and encouragement from a collaborative group (this space is FILLED with women who care and will cheer you on)
+ A doula-specific social media prompt calendar drop (on the first day of every month) so you’re never wondering “what do I post?” again
+ LIVE Office Hours Calls (90 minutes) 2x each month, where you can get real strategy, expert direction, work on projects, process your challenges, and experience connection and sisterhood
+ Guest Expert trainings to guide and motivate you
+ [NEW!] Agency Owner Specific Office Hours for the doulas who’re agency-curious or already growing a doula agency
+ Emotional + Energetic Support: Let’s be real, being a doula (birth or postpartum) is unique. What we need is different, and My Doula Village gets it!
When you join My Doula Village,
not only do you get LIVE support (where you can get expert strategic direction), but you also get access to a robust video library that’s like THE NETFLIX for doulas.
There are high-impact videos banked in the library, titled:
Money for Doulas: Setting Your Rates & What Is Your Business Costing You?
Legal Stuff for Doulas: Guest Expert Magi Fisher, the Artist’s Lawyer
Dealing with Perinatal Loss as a Doula, with Amy Peterson
How to Turn Your Doula Expertise into a Profitable Digital Course with Amy Porterfield
Bookkeeping for Doulas
Maximizing Client Referrals: End-of-the-Year Strategy for Doulas
Relationship Marketing: How to Get Clients without Feeling Sales-y and dozens more!
We cover topics like SEO, bringing on back-up, handling challenging client situations, communication strategies, social media marketing, client relationship management, life as a doula, taking time off, and all the nitty-gritty business things that matter.
What you need, when you need it.
Ask questions, get answers.
Expert business strategy to transform your business for the better.
Hi, I’m The Doula Darcy
and I’ve not only lived through the busy and stressful phase in my doula business but I’ve also transcended it.
After I figured out this whole grow your business without driving yourself into the ground thing, I couldn’t NOT gather up all the doulas and teach them what I’ve learned.
As a former marketing professional turned postpartum doula (who then expanded into a doula agency owner), I’ve since guided hundreds of doulas into more flexibility, freedom, profitability, visibility, and well-being...
Actually, My Doula Village is now an online home to over 100 doulas!
The Maine Doula Retreat
Every year, twice a year, these women receive a special members-only invitation to The Maine Doula Retreat, an intimate retreat hosted in York, Maine in October and in May.
We cheer each other on, we eat Lobster Risotto, we share ideas.
Doulas come to My Doula Village for the marketing strategy and they stay for the sisterhood.
“Doula Darcy, you really hit gold with whatever formula you used to build this community! I don’t think there’s another one like it!” — Christine Freeze
“I am so excited to be in My Doula Village! It’s only been a couple of hours and I have already found your content SO valuable!” — My Doula Village member
❌ You don’t need to give up on your dream of working as a doula.
✅ You do need a customized step-by-step strategy to grow *your* business, based on *your* goals and vision, and the kind of supportive community that moves mountains.
Imagine being able to take time off without anxiety, travel to the My Doula Village Retreat for R&R and inspiration (exclusive members-only invitation), step away from your business for that certification that you want, and take more weekend getaways, all while creating an impact in the lives of the families you’re called to serve.
Here’s How This Works:
It’s simple...
All you have to do is select whether you want to join My Doula Village for the year (this option comes with big perks) or whether you want to hop in on a month-by-month basis.
When you sign up for My Doula Village membership, you get:
✔ Direct Access to an Expert Business Strategist (for Doulas!) Who Can Help You Map Out Your Best Growth Path, valued monthly at $1,000
✔ A Recorded Website Audit from Darcy with Personalized SEO Tips and Expert Insights, valued at $300.
✔ A Robust Library of Digital Assets and Trainings to Help You Stand Out, Raise Your Rates, Structure Your Business, Market Yourself, Tackle Social Media, and more. This library is like THE NETFLIX for Doulas, valued monthly at $397.
✔ A Doula-Specific Social Media Prompt Calendar Drop (on the first day of every month), valued monthly at $97
✔ LIVE Office Hours Calls (90 minutes) 2x a Month, Where You Can Get Real Strategy, Expert Direction, Work on Projects, Process Your Challenges, and Experience Connection and Sisterhood, valued monthly at $667
✔ [NEW!] Agency Specific Office Hours Calls, valued monthly at $444
✔ Invaluable Support and Encouragement from a Collaborative Group of Doulas (This Group is FILLED With Women Who Care and Will Cheer You On), valued at totally priceless
✔ And more!
The total monthly value of My Doula Village is over $2,897
But today, you can get an entire year inside My Doula Village, for just $970.
*the annual pay-in-full option gives you 2 months free, plus when you pay in full you’ll also get a 1:1 (45) min Strategy Session with The Doula Darcy to map out your plan and get your questions answered, valued at $747
YES, I Want a Year inside My Doula Village, Darcy!
Prefer the monthly option? You can sign up for just $97 a month.
YES, I Want to Join My Doula Village, Monthly, Darcy!
*join monthly and you can cancel anytime, no minimum commitment required.
“
I watched Darcy in the background on IG for the better part of a year before I made the plunge to join My Doula Village. Honestly, I wish I’d done it sooner!
She is a WEALTH of information!! My business is booming and I’ve added another person to my team. I went from periodic inquiries to as many as 10 per month!
The community Darcy has created is so welcoming. Thank you Darcy, for your care, knowledge, and what you do for doulas!!!!”
The doulas inside My Doula Village know my morning routine.
I wake up, make my coffee, and sit down at my computer to check in with the doulas inside the Facebook group.
I love these women.
I answer every question that has come in.
If you don’t know my full story, I’m The Doula Darcy, and I was a marketing and advertising professional before I started my doula business.
Basically, before I became a postpartum doula, a lactation counselor, and grew into a doula agency owner, I spent 10 years learning everything there is to know about marketing and promoting a business.
I remember being several years into my doula business...
I was rocking and rolling, and I started to get inquiries that I couldn't handle because I was already busy.
I would send them to my doula friends, and we would refer back and forth. And then, it just started to be a lot.
I was already booked, and I knew I was just leaving money on the table by passing all these inquiries along.
For a long time, I thought, “Oh, it's time to bring on another doula and start an agency.”
But I was terrified, because I had worked so hard to build a good reputation for myself in the community.
I was absolutely terrified to send someone else out under my business name, my precious business that I worked so hard to build and have a good reputation.
And then I finally did it.
I finally got over myself and did it.
And that’s why I know I can help you.
Because you’re at a crossroads.
You can either continue running your doula business the way you’re
running it right now, or you can decide to do this differently.
Whether or not you want to expand into an agency, there are proven strategies that you can lean into to create more impact, income, freedom, and flexibility in your doula business.
Some of the doulas I work with are leaning into building passive streams of income like digital courses and products (working smarter to serve families by packaging up your knowledge has never been easier).
Some of the doulas I work with are more focused on bringing on another doula for back-up support.
Some of the doulas are working on weaving in virtual 1:1 coaching options, virtual group programs for pregnancy and postpartum, or add-on services to boost their income potential.
And actually, a high percentage of them are working on all of it
I’m calling this combination (of an agency and passive digital income) the
Hybrid Model for Doulas.
These strategies don’t just work for me...
They worked for my client, Juanita, who just had her first $20k month.
They worked for my client Rachel who just increased her website traffic by 157%.
They worked for my client Christine, who has more than doubled her annual income for 2 years in a row.
They worked for my client, Christina, who went from 0 to 15 inquiries/month from her website.
All of these doulas are different. All of these doulas are building a different kind of doula business.
But each of them had a strong vision.
Each of them felt called to continue showing up to do this work.
Each of them committed to forging a new path and finding a better way forward.
You can choose to let your passion override your fear! Ready to work on your doula business with me?
The total monthly value of My Doula Village is over $2,897
But today, you can get an entire year inside My Doula Village for just $970.
*the annual pay-in-full option gives you 2 months free, plus when you pay in full you’ll also get a 1:1 (45) min Strategy Session with The Doula Darcy to map out your plan and get all your burning questions answered, valued at $747
YES! I want to join here annually for $970 and get two months FREE:
BONUS: Join as an annual member now and get a free one-on-one 45 minute Strategy Session with The Doula Darcy (VALUE $747)
YES! I want to join here Monthly for $97:
My Doula Village
Is a community of support & encouragement with the bonus of an experienced coach
FAQS:
Q: How much time do I need to put in to see results in my doula business?
A: This is one of those spaces where “you get out what you put in”. So there's really no time commitment. There's no anything commitment.
You don't have to watch any videos. You are not required to come to office hours. You're not required to be active in our Facebook group, but you can be.
Some doulas are really active. Some months you get busy with clients and you're not able to participate, and that is all fine, but the more you put in, the more you get out. But there’s really no pressure.
Q: I’ve been in free Facebook groups for doulas and I’ve seen conflict. How do I know things will be supportive in My Doula Village?
A: I set the tone for the group, and it’s one that’s positive and uplifting. We choose to be collaborative over competitive.
We’re all about growing our businesses, taking time off, and getting focused on what really matters.
Everyone knows that I will shut down any nasty comments, but I’m happy to report I’ve never needed to do this.
Q: I’m agency-curious but not sure if that’s the right next step for me. Will My Doula Village help me decide?
A: It’s natural to get to the place in your doula business where you’re booked, busy, and referring clients out. But what if that starts to feel ‘off’?
What if you have this feeling that you’re leaving money on the table? What if you’re just tired of carrying this work alone?
My Doula Village will inspire you to find the best way to feel more supported in business, whether that’s building an agency or working on other sources of passive income (or both!)
Like I said, I have some doulas focusing on passive income streams, and some focusing on bringing in back-up support.
I love watching different doulas identify what their best business model looks like and go for it!
Q: Are the Office Hours calls recorded?
A: Yes! All trainings, interviews, and Office Hours sessions are recorded and added to our video library and our private audio podcast.
Q: I don’t have much time to watch videos. What if I sign up and don’t use all the trainings and resources?
A: This really is set up like Netflix for doulas! You can just hop into the portal and find what you need, when you need it.
And, if you don’t have much time to actually ‘watch’ the videos, there’s an option to binge the trainings and replays via our private audio podcast while you drive, work, walk, etc.
Q: What are some of the things other doulas are working through on the Office Hours?
A: We debrief births, we brainstorm social media ideas, we talk through client issues.
So many different things come up during these office hours, and it's always wonderful. We do this twice a month.
Then, once a month, we have an extra Office Hours that’s specific to doula agency owners and people thinking about starting an agency.
So, I'm on Zoom, available for you, and you pop in with your questions. Those conversations are solely about agency ownership, which is super powerful.
Now, whatever challenges are coming up, or whatever direction you need, these Office Hours Calls will quickly become the best way to get expert marketing and business strategy that makes sense for you and your business.
Q: Do the doulas who sign up for the monthly My Doula Village plan get the 1:1 call with Darcy, or is that only for those who pay in full for the year?
A: The 1:1 (45 min) Strategy Call is for the doulas who pay in full for the year. This style of 1:1 calls aren’t offered anywhere else outside of my 1:1 coaching package, Success Without Sacrifice, which starts at $2,999.
Q: What about the economy?
A: There are industries that are being disrupted right now, but being a doula and serving families is not one of them.
According to the World Population Review, there are over 362,000 babies born each day, and the demand for passionate doulas is higher than ever!
There are doulas inside of My Doula Village that are breaking personal records, and I know that getting into the room will help you normalize what’s really possible for you, too.
Q: I’m still focused on getting more clients and booking up. Is My Doula Village for me, or should I be further along?
A: You should totally join us. I know you’ll gain more clarity about your long-term doula business vision and even side-step some big hurdles!
What’s that quote? “If you’re the smartest person in the room, you’re in the wrong room.”
“I credit My Doula Village to so much of my success during my first year in business. Thank you!” — Leah
Q: I find social media overwhelming. Is that something we can work on inside My Doula Village?
A: YES. Inside the video library, you’ll find guest expert trainings on Instagram, Facebook, and even one about Facebook Ads. In addition to the guest expert trainings, you’ll also find resources I’ve made for you, based on my on-the-ground experience growing a thriving doula business.
The right marketing strategy for you and your business can change everything.
Q: What about my mindset and my patterns? I know that stepping into thriving more has a lot to do with my thoughts and my patterns.
A: I love this question and the self-reflection involved.
You’re right, your mindset and patterns play a big part in the way your business feels right now.
That’s actually why we have Office Hours and why you’ll constantly see doulas in My Doula Village asking similar questions.
The challenges that doulas face are really very specific, and they’re also often deeply personal.
Taking time off, dealing with the feast or famine nature of clients & income, bringing on back-up support, or even getting help in different areas can bring up feelings of guilt, resistance, and more.
I get this.
And the doulas inside My Doula Village get this.
Trying to navigate this phase on your own can be so freakin’ hard!
My Doula Village is the best little corner of the internet, and it’s the next step for you if you want to normalize a better quality of life without stepping away from your calling.
Between the support in the Facebook group, the LIVE Office Hours Calls, and the Video Library I’ve built for you, you’re going to be sharing your wins and wondering why you didn’t join us sooner!
When you join My Doula Village, you will get:
✔ access to live group coaching with The Doula Darcy so you can fast-track your success for a fraction of the cost of hiring a private doula business coach.
✔ solid marketing advice and trainings to help you learn how to consistently get clients
✔ a chance to problem solve and brainstorm with a group of doulas who are working on growing their businesses alongside you
✔ direct access to Guest Experts on social media, website design, and marketing every month, so you get your questions answered without hiring expensive experts.
✔ a positive community of doulas cheering you on, building you up and collectively working to make sure more families have the doula care they deserve
✔ confidence to grow your online and in-person marketing presence
✔ support as you grow your doula business in a sustainable way and avoid burnout
Here’s What Doulas Are Saying:
“I’ve only been in My Doula Village for a month, and already I have learned SO much! And my confidence in what I’m doing and in my marketing has increased substantially, just in the little time I’ve been there. I love how supportive everyone is and that everyone is so ready and willing to help each other. There are so many resources, and it’s so helpful to be part of a bigger group and celebrate each other’s successes. ”
“This group has been such an amazing source of growth for me! And inspiring encouragement. Doula Darcy, you really hit gold with whatever formula you used to build this community. I don’t think there’s another like it!”
“I joined My Doula Village two weeks ago, and I’ve learned so much! It already paid for itself! I’m so impressed!” — Aleca M.
“Since I’m not business savvy, it’s been invaluable to have Darcy’s expertise in marketing, plus her experience as a postpartum doula as a guide to getting started in my own postpartum doula business. In addition, connecting with other doulas from around the country has been beneficial in brainstorming and gaining perspective."
— Heather F.
“I’ve been a birth doula for 2.5 years now, so I feel like I have my feet under me somewhat! I went back and forth about joining My Doula Village because I’ve been fairly successful thus far. Wow! I am so glad I joined, so far I have learned how to up my instagram game, and talked one-on-one with Darcy about how to add a gift card to my website. Each time I interact with My Doula Village, I feel invigorated to get back to work on my business and to push forward (working for yourself is a struggle sometimes). Thank you, Darcy!
—Emma D.
My Doula Village rests on the uplifting foundation of ‘The Three Rs’
Responsive → Have you ever been in a business membership where people are asking questions and getting no answers?
Then, you feel closed off to asking what you’re really thinking? That’s not how it is inside My Doula Village.
Inside of My Doula Village, you get expert (doula-specific) business + marketing strategy inyour pocket!
Respectful → We’re a driven and collaborative group. We respect one another, help each other, cheer each other on, and encourage one another.
We’re each unique, we come from many different towns, cities, and backgrounds, but we’re brought together by our love of doula work and the motivation we have to grow our businesses while avoiding burnout.
Real Strategy → I believe in the power of the right business strategy and the right marketing strategy.
I bring my 10 years in marketing and my experience growing a successful postpartum doula business into My Doula Village.
With my help and with the support of the other members, you’re going to be on the fast-track to taking better care of yourself, making the impact you’re called to make, and experiencing more freedom and flexibility in your life.
More weekend getaways?
More families served?
More flexibility and impact?
But wait — did you know that the active members of My Doula Village get an exclusive invitation to The Maine Doula Retreat twice each year?
The Maine Doula Retreat is an intimate gathering (capped at 10 members of My Doula Village) in York, Maine, every October and May.
We settle into our gorgeous oceanside mansion for 4 days of delicious catered food, business coaching, support, guest speakers, professional photos, and more.
You don’t have to try and grow your doula business alone.
Instant Access
When you join you have instant access to the library of video content and our awesome Facebook group.
Join here annually for $970 and get two months FREE:
BONUS: Join as an annual member now and get a free one-on-one 45 minute Strategy Session with The Doula Darcy (VALUE $333)
Join here and pay monthly for $97/month:
What doulas are saying about My Doula Village:
"The doulas I have trained, who have taken Darcy's programs, are busy - they’re getting more clients!"
-Krista Maltais, Advanced Postpartum Doula, DONA Postpartum Doula Trainer,
“Since I’m not business savvy, it’s been invaluable to have Darcy’s expertise in marketing plus her experience as a postpartum doula as a guide to getting started in my own postpartum doula business. In addition, connecting with other doulas from around the country has been beneficial in brainstorming and gaining perspective."
- Heather F., Dragonfly Postpartum Doula Care
“I am delighted to be a member of My Doula Village! As a postpartum doula completing certification, I feel as though I need more education, mentoring, and direction on business/marketing as I begin my journey to becoming a doula. The level of support from Darcy, and other group members is invaluable. I’m very thankful to be a member."
- Patti K.
“I’ve been a birth doula for 2.5 years now, so I feel like I have my feet under me somewhat! I went back and forth about joining My Doula Village, because I’ve been fairly successful thus far. Wow! I am so glad I joined, so far I have learned how to up my instagram game, and talked one-on-one with Darcy about how to add a gift card to my website. Each time I interact with My Doula Village, I feel invigorated to get back to work on my business and to push forward (working for yourself is a struggle sometimes). Thank you Darcy!
- Emma D., Emma Dolan Birth Doula LLC
By joining My Doula Village you will get…..
access to live group coaching with The Doula Darcy so you can fast-track your success for a fraction of the cost of hiring a private doula business coach.
solid marketing advice and trainings to help you learn how to consistently get clients
chance to problem solve and brainstorm with a group of doulas who are working on growing their businesses alongside you
direct access to Guest Experts on social media, website design, and marketing every month so you get your questions answered without hiring expensive experts.
a positive community of doulas cheering you on, building you up and collectively working to make sure more families have the doula care they deserve
confidence to grow your online and in-person marketing presence
support as you grow your doula business in a sustainable way and avoid burnout