5 Ways to Collaborate with Local Doulas
We're stronger together.
There are way more babies being born than there are doulas...so why do we tend to compete with each other?
While it can be tempting to think you have to compete with the other doulas in your area, it’s better to collaborate. Collaborating with other doulas in my community has been one of the best ways to get more clients and grow my doula business.
Here’s 5 tips to help you do the same in your community:
Connect - First, ask around and see if there’s a Facebook Group in your area for local birthworkers and join it ASAP. If there isn’t one, start one and invite any doulas you already know via email.
Host a Doula Tea - Find a space at a local health/wellness center that may be willing to host OR a local coffee shop that has plenty of seating. Invite a handful of doulas to join you, promote it and invite pregnant people for a chance to hear about the benefits of doula support. Each doula can give a quick speech about what they do and then there can be time for questions and mingling.
Back each other up - As you make connections with other doulas, ask the ones you connect with to be your back up and vice versa. You can actually take on a bigger client load if you have a good back up network in place.
Community Events - it may be too expensive for you to book a booth at your town’s annual community event or fair, but if you join forces with several doulas you can all share one. Work together to create awareness in your community about doula support.
Ask for Referrals - doulas will be your number one referral source. Connect with the established and experienced doulas in your area - they’re too busy to handle all the inquiries they receive. Let them know you exist and that you’d love to be considered as a referral.
Switching from a “scarcity mindset” to an “abundance mindset” is essential. Once you realize that there’s a never-ending stream of babies being born, that makes is easier to reach out and make connections in the local doula community.
You can actually serve more families by working together and having a robust back up plan, a team of doulas working to raise awareness of doula support in your community and a small group that can handle groups and gatherings. You can’t do it all alone.
For more on Collaboration vs. Competition, watch my video here.
Want to collaborate and lean on doulas from all over the world? And learn ways to market and grow your own doula business? Join My Doula Village!