You’re in the Second Trimester!
You are out of the haze of the First Trimester and you have more clarity & energy for your doula business as it grows.
You’re gotten a few clients, but they are really spread out. You're never really sure where the next client is going to come from.
You have a Facebook Business Page, but it's not getting a lot of interaction.
You're wondering how to get clients on Instagram?
You're feeling bummed that you've done all this work, but not enough clients are calling you.
You’re wondering if you need to take some additional trainings to boost your experience.
Here's your customized plan to help you start getting consistent doula clients:
1. Join (or Create!) a consistent free meetup event. Is there a Doula Tea or Meet the Doula event in your area? If so, find out what you need to do to join. If not, create your own. The key here is consistency. This won’t work if you host one and give up if no one shows up. Pick a consistent date and place (the first Thursday of the month at XYZ coffee shop). Invite other birthworkers to join you and help you spread the word. It may start slow, but if it’s a consistent offering - it will be easy for others to help you advertise it. Soon you’ll have all the prenatal yoga instructors in town saying “Check out the Doula Tea that happens every month…”
2. Get consistent on social media! You don't have to post constantly on social media, but you do have to post consistently. If you need help with Instagram post ideas, check out my Instagram for Doulas.
3. Network. Network. Network! Reaching out to other local birth professionals is VITAL to getting more clients. Don't just contact OBs and midwives, reach out to other businesses with a similar clientele like maternity photographers, chiropractors, other doulas, acupuncturists, prenatal fitness/yoga instructors, etc.
Hi 👋, I’m The Doula Darcy!
I’m a marketing coach who helps doulas get more clients! I want to help YOU help more moms & babies.
I’ve run a thriving postpartum doula business as a DONA certified postpartum doula since 2010. Before that, I spent 10 years working in advertisng & marketing all over the Northeast - from Portsmouth, NH to Manhattan and Princeton, NJ.
I love to use my experience to help doulas with the marketing & business side of being a doula. There’s nothing I love more than helping doulas get more clients so that they can do their important work in the world.
Looking for some quick wins to grow your doula biz?
1. Join my free The Doula Marketing Group Facebook Group. We’re a supportive community of doulas and I'm always sharing tips on marketing your doula business within the group.
2. Check out my The Doula Darcy YouTube Channel. Watch videos on a variety of topics on getting started as a doula. I’m all about providing you with actionable insights.
3. Follow me on Instagram! I love the 'Gram and am always posting about ways to get more doula clients on there in my posts and my Instagram stories.