Doula Content Lab

One Day Social Media Intensive for Doulas

Wilmington, NC







Friday, February 21st, 2025

Wrightsville Beach, NC

10am - 5pm

$197

Let’s do doula social media stuff while we enjoy this amazing view!







Spend the day at the beach with The Doula Darcy, Doula Business & Marketing Strategist





The Doula Darcy is coming to Wilmington and renting a house at Wrightsville Beach so we can hunker down and level up your social media marketing skills to expand the reach of your doula business. Join us!




Are you passionate about your doula work, but struggling to find the time and inspiration to create engaging social media content that:



  • actually brings in new clients leads?

  • truly reflects your unique approach to doula work?

  • your dream clients actually see?




You're not alone!




I know how busy your life gets, supporting families and nurturing your own. Adding “post on social media” to your unending to-do list feels heavy.

And maybe you’ve been there, done that but no one sees your posts so it feels like a waste of time?




But here’s the truth: social media is a doula’s best friend when you know HOW to use it better.




You deserve a steady stream of new client inquiries — without spending hours & hours of your precious time on social media.


That’s where Doula Content Lab comes in!



YES! I NEED THIS


If you struggle with “what the heck to do I post?” and “I don’t have time to actually post!”…this is for you.





Learn tips & strategies to create social media posts that get seen by new people, build engagement for your doula brand and welcome in more client inquiries




PLUS - Get the accountability to get it done.



Spend a day with The Doula Darcy and a handful of other doulas at the beach and we’ll work together to super charge your social media presence!










From Darcy:


”I LOVE gathering with doulas in person and helping them to get ‘un-stuck’ on social media.”

Darcy will teach you:

  • what’s working NOW on Instagram and Facebook

  • how to write social media content that promotes your awesome doula services without feeling salesly

  • how to repurpose your content to save you so much time

  • how to get your posts seen by the pregnant people in your area

  • how to schedule posts in advance so you can batch content and save time












Schedule:




10:00am - Welcome


11:00 am - Instagram Intensive - How to Use Instagram to Reach Local Clients - Instagram is where the pregnant people are scrolling…but, are they seeing you? Doula Darcy will teach you how to reach local moms-to-be (not just other doulas!) on Instagram. This will be a hands-on workshop - phones out! Upgrade your bio, learn about hashtags and many more techniques to harness the power of Instagram.






12:00-1:00 - Lunch - please bring your own lunch. Drinks and snacks will be provided.






1:00 pm - The Content Cycle - Work smarter, not harder and learn Darcy’s best tips for repurposing your content so that you can spend more time being a doula and less time creating content to market your doula business.





2:00 pm - Content Creation Co-working Session - Let’s sit down together and get some content created! Take everything you’ve just learned and actually get the posts created & scheduled. Get Darcy’s expert tips on writing captions for your social media posts AND let’s take some photos in this beautiful house.




4:00 pm - Doula Power Hour - finish out the day with a free-for-all Q and A to hone in on your burning questions and straight answers from The Doula Darcy on all aspects of your doula business.






5:00 pm - Wrap up and Goodbyes




Hands on help from The Doula Darcy

She’s the Queen of social media for doulas, get her hands-on help with your own social media content and brand.